Insights.
Clear ideas on brand, design, web and digital marketing.
September 18, 2026
A brand is not just a logo
When someone asks for a brand, they almost always mean a logo. Here is what's missing for the brand to work.
September 18, 2026
What a landing page that converts needs
A landing page has one job: get the person to do one thing. These are the five points that matter most.
September 18, 2026
How to use AI in marketing without losing your judgment
AI speeds up the work, but it doesn't decide for you. Where it really helps and where a person is needed.