01 · Strategy
Strategy defines the field and the path
The goal is to understand the business, its context, its needs and its opportunities before defining actions.
Behind every project, two people.
Strategy, design and technology. One team.
TRIAD is an agency that integrates strategy, creativity and technology to develop solutions that enable brands, startups and businesses to evolve in the digital environment.
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- Areas of work
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- Service plans
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- Ways to hire us
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- Team for everything
Three forces. One evolution.
TRIADbringstogetherstrategy,designandtechnologytoturncomplexneedsintohigh-performancedigitalsolutions.
We think.We create.We build.
Four service lines, three pillars.
TRIAD combines three fundamental capabilities: Strategy + Design + Technology. This makes it possible to approach a project from multiple perspectives without losing a global, coherent vision.
Marketing and Strategy
TRIAD develops strategies aimed at improving the presence, communication and positioning of businesses.
- Digital strategy and digital marketing
- Positioning and specialized consulting
- Communication and content strategy
- Digital advertising and targeted campaigns
- Research, analysis and tactical planning
- Concept development and strategy optimization
Branding and Design
TRIAD develops visual systems that build and strengthen a brand's identity.
- Naming and brand architecture (Branding)
- Visual identity, logo and graphic system
- Comprehensive creative and visual direction
- Graphic, digital, advertising and social media design
- Content design and corporate identity manual
- Corporate stationery and digital materials
- Visual conceptualization and communication systems
Social Media and Content
Constant communication allows a brand to maintain an active relationship with its audience.
- Social media management and community management
- High-value content strategy and creation
- Editorial calendars and persuasive copywriting
- Post design and dynamic campaigns
- Social media advertising (Social Ads)
- Community management, results analysis and optimization
- Creative direction for audiovisual and static content
Technology and Development
TRIAD develops digital solutions tailored to the specific needs of each project.
- Custom software, web and application development (mobile and web)
- Digital platforms, enterprise systems and management ERPs/CRMs
- Internal tools, interfaces, APIs and advanced integrations
- Corporate sites, high-conversion landing pages and E-commerce
- Automation, digitalization and workflow optimization
- Enterprise solutions, maintenance, support and continuous technological evolution
The Three Pillars
Strategy
Strategy defines the field and the path
Design
Design turns ideas into visible experiences
Technology
Technology turns ideas into functional solutions
The Three Pillars
TRIAD combines three fundamental capabilities: Strategy + Design + Technology. This makes it possible to approach a project from multiple perspectives without losing a global, coherent vision.
02 · Design
Design turns ideas into visible experiences
The goal is to build brands and visual systems that are recognizable, coherent and functional.
03 · Technology
Technology turns ideas into functional solutions
Technology is not a complementary service within TRIAD. It is one of its three fundamental pillars.
Methodology
TRIAD develops its projects through a structured process in six stages.
Discover
Gaining a deep understanding of the business, the context, the problem, the goals and the real needs.
Define
Establishing the strategy, priorities, guiding concepts and technical scope of the solution.
Create
Developing the identity, user experience, content, design and visual concepts required.
Develop
Building the tools, platforms, systems or technological solutions to high coding standards.
Implement
Taking the solution to the real environment, testing it and putting it into operation.
Evolve
Analyzing metrics, optimizing continuously, performing maintenance and expanding into new opportunities.
Note: The methodology is adapted modularly to the specific needs of each project.
Service Plans
The plans presented in this document are baseline work proposals created to make it easier to choose a service. All plans may be modified, expanded or reduced according to the specific needs of each client.
Work Model
Scope-Based Projects
Development of specific solutions with defined goals and deliverables.
Monthly Services (Retainers)
Ongoing support in strategy, content, design and digital management.
Custom Development
Building custom software, platforms, applications and tools.
Strategic Consulting
Analysis, auditing, diagnosis and definition of a digital roadmap.
Maintenance and Evolution
Ongoing technical support, optimization and updating of digital products.
Recent work.
Website
Trainers Box
Website for a CrossFit box in Turbo, Antioquia.
Website
Vanessa Betancur
Brow and lash studio and academy in Urabá.
Online store
Luna Cool
Flower shop and gift store in Turbo.
Online catalog
COprenda
Jewelry catalog for four buy-and-sell branches.
Online store
Betel Casa de Dios
Online clothing store: hoodies, t-shirts and sets with purpose.
Technology and creativity, in one team.
The Founders' Shared Vision
TRIAD emerges from the perfect convergence of technology and creativity, two disciplines that strengthen each other to deliver a comprehensive solution. Stiven and Leidy jointly lead the development of every project, contributing from their respective areas of expertise and sharing the strategic building of each solution. Technology provides the infrastructure and the capacity to execute; design communicates and creates memorable experiences; strategy unifies both worlds under a clear business purpose.
Founders
Co-founder & CEOStiven Ricardo Varilla
Systems Engineer · Programmer · Chief Technology Officer
Responsible for leading the technology and development area. His work covers software programming, web and application development, interface design, systems architecture, automation and the creation of advanced digital solutions, integrating technology synergistically with the strategy of each project.
Co-founder & CEOLeidy Carolina Mestra Payares
Designer · Artist · Creative Director
Responsible for leading the creative and visual area. Her work covers graphic and digital design, branding, visual identity, creative direction, brand communication, content strategy, advertising and visual conceptualization, connecting the power of creativity with each client's goals.
Frequently asked questions.
How long does a project take?
It depends on the scope. Before we start, we give you a schedule with clear dates for each stage.
Do you only work with new brands?
No. We work with brands that are just starting and with businesses that already sell and want to sort out their image, their web or their advertising.
Can I hire just one service?
Yes. You can hire a single service, a fixed-scope project, a monthly plan or a full solution.
How do you use artificial intelligence?
We use it inside each service to research, produce and measure faster. Strategy and design decisions are always reviewed by a person.
How do we get started?
You message us on WhatsApp or through the form, we schedule a short call and send you a proposal.
Tell us what you need.
We reply within the same business day. If you prefer, message us directly.